Let Kids Be Kids - The Icons

Watch some of New Zealand's most revered sportsman talk straight from the heart and remind us all to let kid be kids when they are playing sports #letkidsbekids

All Blacks Sonny Bill Williams and Liam Messam are some of the big names supporting this awesome cause!

Sport is an important part of life for most kiwi kids and it can have a really positive impact on a child’s self-esteem, physical health and social skills. Unfortunately most weekends our kids are being exposed to violence and aggressive behaviour from parents/ family members/ friends when they are supposed to be out there having fun. Our campaign aims to advocate the proper way to love and support children involved in contact sport and to remind adult supporters that they are role models and it is their responsibility to create a safe environment for kids to play in. Our message is simple: let kids be kids when they are participating in sport. Sporting legends across a range of codes are joining forces with us to spread this important message and offer their advice on what it means to play hard but play fair.

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