Samoan Supernova Parris Goebel has done it again!

Lady Gaga’s latest music video, Abracadabra, has taken the internet by storm following its debut at the 2025 Grammys. Behind the dynamic choreography is Samoan choreographer Parris Goebel, whose work has shaped some of the biggest performances in pop music.

Goebel, known for her collaborations with Rihanna, Beyoncé, and Justin Bieber, co-directed Abracadabra with Gaga and Bethany Vargas. “I've always had Gaga on my dream board and my list of artists that I wanted to work with,” Goebel told InStyle. “So, when her team reached out and I got to meet her and listen to her album, I just couldn't believe it.”

The video has drawn comparisons to Gaga’s previous works, including Bad Romance and Alejandro. However, Goebel said those references were unintentional. “It’s interesting that people are referencing old videos of hers because that wasn't my intention at all,” she said. “I tried to bring my flair to who she already is.”

With over 40 dancers, the choreography is central to the video’s impact. “We just wanted people to dance again, and to find that freedom and liberation on the dance floor,” Goebel said. “The song calls for it. It's incredible. It's electric.”

Goebel also praised Gaga’s dedication to the performance. “She got really fit for the video. She danced her arse off. She trained so hard. She just wanted to make the dancers proud and make me proud.”

The two-day shoot was fast-paced, with detailed styling and set designs contributing to the ambitious vision. One of the most challenging sections was the Mayhem sequence, featuring layered costumes and heavy boots. “The girls were having a bit of trouble with that one,” Goebel said. “But that was actually my favourite section.”

The video’s concept explores duality, portraying Gaga as both a rising figure and a dominant pop star. “It’s the duality of the pop star Gaga that is in her ego and in her power, and then this virgin Gaga that is stepping into a world she's never experienced before,” Goebel explained. “When she's reborn at the bridge, it’s still her. It's just that she's managed to go from just another person in the club to having her own throne and finding her own power.”

The music video has amassed 20 million views on YouTube and has gone viral on TikTok.

Goebel, Gaga, and Mastercard have teamed up to give fans the chance to star in a fans’ music video of Abracadabra!

With Abracadabra, Goebel continues to shape the landscape of pop choreography. “I would say bringing pop culture back to life,” she said about Gaga’s Mayhem era. The video’s success suggests that dance is once again at the forefront of pop culture.