Sene Naoupu Appointed as First Pasifika Female CEO of a New Zealand Rugby Provincial Union

North Otago Rugby Football Union (NORFU) has made history by appointing Sene Naoupu as their new CEO, marking her as the first Pasifika woman to lead a New Zealand Rugby Provincial Union.

Born of Samoan heritage, Naoupu brings her impressive international experience, both as a player and leader in the rugby community. Her career highlights include earning 48 caps for Ireland and advocating for equality and diversity in sport.

Returning to Aotearoa after 15 years abroad, Naoupu shared her excitement: “I’m honoured to be appointed CEO of my home Provincial Union. This role holds deep, personal significance as I return to where my rugby journey began.”

Outgoing CEO Colin Jackson praised her appointment, saying, “Sene has all the credentials to be a smart and innovative leader, and she brings so much international rugby knowledge. I wish her all the very best and she has my unconditional support.”

NORFU Board Chairman Warren Prescott highlighted her passion and broad skills, naming her “the ideal candidate for the role.”

Naoupu will officially step into her new role next month, with a special welcome event to celebrate this milestone achievement. This appointment is a proud moment, not only for North Otago Rugby but for the entire Pacific community.

About Sene Naoupu:

Sene Naoupu is a former international rugby player for Ireland who made her debut in 2015. In 2016, Naoupu was recognized by the Irish Times as one of the 30 most influential women in Ireland. She earned 48 caps for Ireland’s 15s side before retiring in 2022.

Off the field, Naoupu has led global and national strategies for sports governing bodies, player bodies, commercial rights holders, and healthcare services. She is also a record-breaking broadcaster, with experience covering the Rugby World Cup, Olympics, Guinness Six Nations, and Sky Super Rugby Aupiki. Naoupu is an outspoken advocate for gender equality in sport and business, promoting inclusiveness and diversity across all sectors.

Get to know more of her journey here:

By Tikilounge Productions & Creative New Zealand Toi Aotearoa