DREW AFUALO: NEXT GENERATION LEADERS | TIME

As long as men are terrible online, Drew Afualo will have work. “It’s like the most aggressive form of job security,” she tells TIME.  “I’ll never run out of content.”

The 27-year-old creator has amassed 8 million followers on TikTok by giving misogynistic men a taste of their own medicine.

The way it usually works: a guy with an alpha-male demeanor uploads a video degrading women, Afualo’s followers alert her to its presence, and she posts a video in response. Her clapback usually puts their own tactics to work against them.

If they can make hurtful comments about women’s appearances, her philosophy goes, she can silence them by showing them how it feels. “Ask any firefighter: You fight fire with fire,” she says. “They burn everything in front of it so the fire has nowhere to go.”

You can read her full interview with Time magazine here